A good day to bury bad news.
With the Premier League fixtures released on Thursday morning you could be forgiven for missing the fact Arsenal unveiled their new away kit.
Their new white away kit.
Yes, I was there in the San Siro on a glorious evening in 2008 when a Gunners side in white beat the reigning Champions League holders AC Milan 2-0.
And yes, I am aware that during the Gunners long and illustrious history the club have occasionally played in white.
But if you're asking me if I like Arsenal playing in white? No chance.
Do Spurs play in red? No. And they never would. So, why should we play in white?
So while the club might be delighted to reveal their new away kit for the 2020/21 season for the men’s, women’s and academy teams - here at the Gooner we aren't so pleased.
Credit where credit is due. I like the new hoe kit - which is already a lucky kit having beaten Chelsea at Wembley to lift the FA Cup.
And yes, last year's adidas home and away kits were sublime, following on from the dreadful efforts by Puma, towards the end of their contract to produce the hallowed strip - by a company that had all but given up.
But it really isn't difficult. Red and white in the traditional manner for the home kit. Royal blue and yellow for the away kit. And then as a designer do whatever you want for the third kit.
So while I'll alway give my full support to the club in any game they play at any level - just as I have done for every single day over the last four decades of support - it doesn't mean I will like the new strip when it will be worn on the pitch for the first time on Saturday, August 22, when face Paris Saint-Germain in the Women’s Champions League quarter-final.
As for the 'blood slashes'. Really?
And please don't get me started on the makrting blurb...
"The shirt unites generations with a design that represents the famous marble halls of Highbury’s iconic East Stand," they gush, adding: "Built in 1936, the facade of the East Stand remains in place after our 2006 move to Emirates Stadium, providing a permanent reminder of The Arsenal’s storied past."
Clearly written by someone who never set foot in Highbury - and if they did then shame on them for such arrant nonsense.
No wonder it was a good day to bury bad news...
The new adidas kit for the 2020/21 season is now available at our flagship Armoury store, Arsenal Direct, adidas.co.uk and selected adidas stores exclusively until Wednesday, August 26.